Magazine Publishing is the act of putting a magazine into circulation in some way or another.
There are many different types of magazines, such as magazines published by manufacturers of goods (such as “Liv”, published by Volvo about Volvo products, promoting automotive safety and general Swedishness) or services (such as Reach, published by an UK train company). There are trade publications, which aim to inform businesses and traders (such as MotorTrader, which is distributed to car sales outlets and manufacturers in the UK). There are B2B publications, such as information newsletters or magazines published by Microsoft, distributed to their customers to keep them up to date. There are business-produced publication such as PC WORLD Magazine, for customers of the PC World chain of outlet stores. There are official independent magazines, such as official Playstation 2 magazine, which is produced under licence from Sony, but otherwise independent. And there are completely independent magazines, such as most of the ones you’ll see in a magazine shop.
Needless to say, a single write-up cannot cover all the different forms of magazines, nor all the specifics about one type of magazines, and all ways of funding them. This write-up will take a closer look at how a magazine comes into existence, how it is run, and how it all works behind the scenes. A lot of it is applicable also for newspapers and for different forms of magazines, but by and large, this write-up covers the inception, production and distribution of a large (100,000 copies plus), monthly magazine. (more…)